Domain News & Press

As a both a leader and trendsetter in the home fashions industry, Domain has always received substantial press coverage. In addition to Domain Home Fashions, the charitable and entrepreneurial activities of the founder of Domain, Judy George, have won the company plaudits as a civic leader and as an advocate of women entrepreneurship. Below are just a few of the recent press releases and other articles written about Domain.

DOMAIN HOME FASHIONS OPENS FLAGSHIP LIFESTYLE CENTER IN NATICK

15,000 square foot superstore built on site where Domain dream began

Norwood, Massachusetts, December 1, 2003: Domain, a trend-setting home furnishings retailer, has launched an innovative superstore format with the opening of its Natick store. It is the first and only home furnishings store to offer premium products, formerly available only to the trade, for every room in the home, including the kitchen with the legendary Aga range of Britain, and Domain’s new line of kitchen cabinets. It is also the largest Domain showcase with 15,000 square feet displaying more than 75 exclusively designed European inspired collections. The Domain dream that began 18 years ago finally came to life on the site where company founder, Judy George, was formerly employed and where she first envisioned her Domain. Says George, “My mission in creating Domain was to offer an upscale alternative to what was available in the home furnishings industry and to help women create the home of their dreams. My mission hasn’t changed; Domain has grown and evolved to be a reflection of how our customers want to live and it’s better than ever. The addition of our vintage kitchen environments featuring the Aga ranges completes Domain.” Located at 575 Worcester Road (Route 9 West) in Natick, the flagship store is a unique work of ingenuity. With cohesive lifestyle collections displayed throughout connecting rooms, the customer can easily visualize the lavish display of fine furnishings and accessories in their own homes. Many antiques and one of a kind decorative items add to its eclectic atmosphere. Dramatic lighting, pillars, statuesque props and rustic garden elements soften the wide expanse of show floor, and walled rooms with impressive architectural details like crown moldings, faux painting techniques and decorative elements help convey a creative yet homey environment. Company president, Jim McCullagh, who has spearheaded Domain’s expansion over the last few years said, “This store is the best of Domain – a real design center with all the inspiration you could want for your entire home. We’re excited to bring Domain to this area; it’s a perfect demographic for us. Knowing the competition in the area, we felt challenged to create a truly unique shopping experience.” Natick has an expanded assortment of signature Domain living, bedroom and dining collections, and will debut more than 30 new collections which include new categories, such as master bedroom suites and sunrooms, not yet offered at any other location. There are 5 comprehensive great room designs representing five fashion categories that appeal to a broad range of customer tastes and preferences – Heirloom, Chateau, Easy Elegance, Sophisticated European, and Vintage Garden. At the center of each environment are cast iron enamel Aga Cookers in various models and flanked by cabinets, inspired by elegant furniture designs of the 19th and early 20th centuries. The cabinets, designed by Dalia, Boston’s pre-eminent kitchen design firm, come in a variety of sizes and finishes to complement and coordinate with Domain’s furnishings and accessories. There is a wide range of choices from Georgian mahogany to Provence-inspired painted country pieces with reeded pilasters. The store also features a fully equipped kitchen with a “live Aga” for cooking demonstrations and hands on customer use. Domain will celebrate the opening of its Natick location with a private charity event “Hope Comes Home” to benefit Project Hope on December 10th. The evening will be emceed by Billy Costa, from Kiss 108 and NECNs TV Diner, and is expected to raise $50,000 for the charity through proceeds from a live auction and raffle. The grand prize is a Domain Dream Room, valued at $10,000. Raffle tickets for the dream room can be bought for $100. each at the Natick location or on-line at www.pro-hope.org. About Aga: For 80 years the Aga has been a mainstay in kitchens throughout Europe. Unlike any other range on the market, it is not only aesthetically unique and appealing to customers who appreciate classic styling, but the Aga also has a loyal following for its revolutionary radiant heat design and cooking capabilities. It is also the only range that comes in 14 stylish colors to coordinate with every kitchen décor from traditional to ultra modern. About Domain Home Fashions: Founded in 1985, Domain operates 30 retail stores from Boston to Washington, D.C. Domain became a subsidiary of British-based Aga PLC in March 2002. Well-loved for its decorator looks, fully accessorized displays and classic European styling, Domain has won numerous industry and consumer awards for its unique retail brand and store format, including Outstanding National Furniture Store Chain. For more information, please visit: www.domain-home.com and www.aga-ranges.com

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