Domain News & Press

As a both a leader and trendsetter in the home fashions industry, Domain has always received substantial press coverage. In addition to Domain Home Fashions, the charitable and entrepreneurial activities of the founder of Domain, Judy George, have won the company plaudits as a civic leader and as an advocate of women entrepreneurship. Below are just a few of the recent press releases and other articles written about Domain.

DOMAIN HOME FASHIONS ROLLS OUT ANOTHER DESIGN FIRST

Innovative Retailer Launches Exciting Special Order Fabric Program

Norwood, MA, August 8, 2001: Domain Home Fashions announced a major breakthrough in the furniture industry with the introduction of its exclusive 'Fabrics Buy The Yard' program. For the first time ever, customers can now select from more than 75 vintage-inspired fabrics for upholstery, draperies, bedding and more, and purchase them woven to order at drastically reduced prices. Partnering with a major textile manufacturer, Fabrics Buy The Yard can now link Domain's customers directly with the mill, eliminating several manufacturing/retailing steps and the markups that go along with them. Judy George, Domain founder and CEO, commented on the program, "By forging this new relationship, we can now give our customers the complete shopping experience at Domain. We are making it possible for our customers to achieve a designer look for their homes with custom coordinated fabrics for bedding and window treatments, but without a designer price tag." Thanks to this innovative new program, Domain's customers can also work with the same designer or design consultant from start to finish, select their furnishings and fabrics at the same place, under the same lighting conditions, to create a custom coordinated ensemble. Designed for the fashion-conscious consumer desiring an elegant but livable home environment, the fabrics in the program meet strict upholstery specifications and are suitable for a variety of decorating uses. Choices include washed chenilles, aged tapestries, matelasses, floral jacquards, as well as stunning stripes, plaids, damasks, and plain cloths. Color palettes cover natural, blue, gold, soft green, pink, burgundy, navy, cocoa, olive, red, spice and others. Fabrics Buy The Yard is just the latest example of Domain's ongoing dedication to understanding what its customers want, how they want to live, and delivering it to them in style. Domain Home Fashions, founded in 1985, now has 22 retail stores in high-traffic, upscale malls and sites from Boston to Washington, D.C. The retailer has an expansion program that will add 20 new stores to their existing 22 locations over the next three years. Well-loved for its affordable decorator looks, fully accessorized displays and classic European-style furnishings, Domain has won numerous industry and customer awards, including Outstanding National Furniture Store Chain. Domain's Founder and CEO, Judy George, has also won many awards, is a best-selling author and has appeared on national TV, radio shows and in magazines. High-resolution press photography is available at: www.domain-home.com/press/press.htm

back to index