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Domain News & Press

As a both a leader and trendsetter in the home fashions industry, Domain has always received substantial press coverage. In addition to Domain Home Fashions, the charitable and entrepreneurial activities of the founder of Domain, Judy George, have won the company plaudits as a civic leader and as an advocate of women entrepreneurship. Below are just a few of the recent press releases and other articles written about Domain.

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DOMAIN HOME FASHIONS GIVES WESTFARMS CUSTOMERS MORE TO LOVE

Renovation and Expansion Results in New Home Design Center

 
Norwood, MA - November 20, 2002 - Domain, a trendsetting retailer of exclusive home furnishings and decorative accessories, is putting the finishing touches on a major expansion project at its Westfarms Mall location in Farmington, CT. The renovation includes the creation of a premier home design center, and is expected to be complete for the holiday shopping kick-off Thanksgiving weekend. The store will be significantly larger than before, thanks to an adjoining vacancy. It will feature a broader selection of European-inspired living, dining and bedroom furnishings, along with a unique mix of eclectic furniture pieces developed especially for Domain's discriminating, style-conscious customer.

To unveil the store's exciting new look and expanded product line, Domain is planning a weeklong grand re-opening celebration beginning Friday, November 29th. Extended store hours, special in-store events, plus Domain furniture giveaways will culminate with a "Friends and Family Holiday Brunch", Sunday, December 8th at noon. Customers may also visit www.domain-home.com for the chance to win a free Domain dining room.

Company founder and CEO, Judy George, commented, "This expansion will allow us to showcase 50% more of exclusive Domain product and further demonstrates our unique ability to stay in touch with our customers' changing lifestyles and decorating needs." George added, "It's also an opportunity to attract new customers to Domain with a value-driven strategy of high style, high quality merchandise, attractive financing and complimentary in-home design service."

The expansion of Westfarms is part of an on-going growth strategy the Company has for its 27-store chain. This desirable location near Nordstrom will now be the largest of its five CT establishments. Domain also serves the affluent communities of Stamford, Danbury, Westport, and Milford.

Domain Home Fashions, was acquired in March 2002 by Aga Foodservice plc of the U.K., makers of the legendary Aga range The merger positions the Company as the first specialty retailing chain in the U.S. to offer upscale consumers a "total approach to the home" by combining Domain's exclusive home furnishings with Aga's premium kitchen brands. The first Domain store featuring Aga ranges recently opened in Fairfax, VA. More Domain/Aga showrooms are scheduled to open in New Jersey in early 2003.

Domain stores are currently located in upscale malls, lifestyle and free-standing shopping centers from Boston, MA to Washington, DC. Domain has won numerous industry and customer awards, including Outstanding National Furniture Store Chain. Company Founder and CEO, Judy George, has also won many awards, is a best-selling author and has appeared on national TV, radio shows and in magazines.

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