Domain News & PressAs a both a leader and trendsetter in the home fashions industry, Domain has always received substantial press coverage. In addition to Domain Home Fashions, the charitable and entrepreneurial activities of the founder of Domain, Judy George, have won the company plaudits as a civic leader and as an advocate of women entrepreneurship. Below are just a few of the recent press releases and other articles written about Domain.
|DOMAIN LAUNCHES LARGE FORMAT STORES IN HUNTINGTON, NEW YORK AND NORTH WALES, PENNSYLVANIA|
|8,000+ SQUARE FOOT STORES DEBUT EXCITING DOMAIN GREAT ROOMS, FEATURING AGA COOKERS AND EXCLUSIVE KITCHEN FURNITURE|
|Norwood, MA, September 12, 2003—Domain Home Fashions, best known for designing and selling furnishings with classic European styling, is launching its exciting new “Domain Great Rooms” with the opening of its new Domain stores in Huntington, Long Island, New York and North Wales, Pennsylvania, a suburb of Philadelphia. For the first time in a retail environment, meal preparation, dining and living can all be seen together in Great Rooms as furnished by Domain. This fashion forward retailer is offering its customer a comprehensive approach to home design with the addition of innovative kitchen environments featuring the legendary Aga Cooker of Britain, a line of unfitted custom kitchen cabinetry “Dalia for Domain”, and exclusive furniture collections that together create the Domain Great Room.|
According to Domain’s founder and CEO, Judy George, “With the introduction of the Domain Great Rooms featuring Aga Cookers, custom kitchen cabinetry and furniture, we can now offer our customers access to their ‘dream’ kitchens with the highest end sophistication, craftsmanship and design sensibility. That is why we chose to work with Dalia, Boston’s preeminent kitchen design firm, to bring this dream to life. By packaging these designer kitchens with our European-inspired furnishings, we are now able to do what no other retailer has done -- create a home design center that offers high end designer looks for every living space in the home, previously available only to the trade.”
The new 8,000+ square foot stores, located at 277 Walt Whitman Road, Huntington Station (directly across from Walt Whitman Mall), Long Island, New York and at the New Shoppes at English Village on Bethlehem Pike in North Wales, Horsham Township, Pennsylvania, showcase 5 comprehensive great room designs, each with a different theme. At the center of each unique environment are cast iron enamel Aga Cookers in various models and flanked by unfitted cabinets, inspired by elegant furniture designs of the 19th and early 20th centuries. The cabinets, which come in a variety of sizes and finishes, complement and coordinate with Domain’s furnishings and accessories and feature a wide range of choices from Georgian mahogany to Provence-inspired painted country pieces with reeded pilasters. The stores also feature a fully equipped kitchen with a “live Aga” for cooking demonstrations and hands on customer use. In total each store shows 40 vignettes of great room, living, dining and bedroom furnishings, representing five fashion categories that appeal to a broad range of customer tastes and preferences – Heirloom, Sophisticated Vintage, Easy Elegance, Gardenesque, and Provence.
The most sophisticated of Domain’s great room environments, Heirloom features the Claret Red Aga, flanked by raised panel cabinets with dentil mouldings and classic details in a rich Georgian mahogany finish. An impressive ensemble of jewel toned “Victoria” upholstered pieces in acid washed velvet, intricately trimmed and expertly tailored, are complemented by the dark walnut “Montrose” dining group characteristic of fine English ancestry.
The Sophisticated Vintage Great Room was inspired by authentic English antiques and scaled to the size of an English townhouse (perfect for today’s condos or urban dwellings). The Black Aga is paired with early twentieth century style kitchen cabinets with clean lines, simple and unfussy cornices, and elegant two-tone finishes. A black tea-stained toile and plaid “Lucette” upholstery vignette combined with an antique black “Londonderry” trestle dining group typifies the high-end interior design of today.
This Great Room enjoys some of the classic detail of Heirloom but is executed in a lighter and more relaxed manner. Host to Domain’s in-store demonstration kitchen, the Easy Elegance Great Room cabinets display reeded pilasters on the side of the cabinets for an air of refinement, but with its time-worn painted finish, the look feels more casual. The relaxed yet classic slip covered “Nouvelle” sofa, slipper chairs, and stately “Ellington” dining collection, in a pale beige painted finish, complement the Classic Cream Aga and make this Great Room inviting and family friendly.
The Gardenesque Great Room displays a British Racing Green Aga as its centerpiece surrounded by cabinets inspired by European painted country furniture in nature’s palette from the mid 1800’s. Fine detailing like pearl beading around the door panels and graceful legs add unexpected interest, but the option of the Harlequin door panels is the real give away in this line – relaxed and fun. The “Garden Trellis” dining collection and antiqued floral “Kensington” seating further convey the very livable garden theme.
The Provence Great Room featuring the Dark Blue Aga has an upscale country feel that was inspired by elegant painted furniture from a French chateau in Provence. Kitchen cabinets with elegant turned legs and bead board detail in the panels, give lightness to the Great Room. The “Anjou” dining with its natural top and painted base, and “Calais” vignette in a palette of blues, yellows, and antique whites, further communicates this relaxed country mood.
For 80 years the Aga has been a mainstay in kitchens throughout Europe. Unlike any other range on the market, it is not only aesthetically unique and appealing to customers who appreciate classic styling, but the Aga also has a loyal following for its revolutionary radiant heat design and cooking capabilities. It is also the only range that comes in 14 stylish colors to coordinate with every kitchen décor from traditional to ultra modern.
About Domain Home Fashions:
Founded in 1985, Domain operates 29 retail stores from Boston to Washington, D.C. Domain became a subsidiary of British-based Aga PLC in March 2002. Well-loved for its decorator looks, fully accessorized displays and classic European styling, Domain has won numerous industry and customer awards. For more information, please visit: www.domain-home.com and www.aga-ranges.com
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