Domain News & Press

As a both a leader and trendsetter in the home fashions industry, Domain has always received substantial press coverage. In addition to Domain Home Fashions, the charitable and entrepreneurial activities of the founder of Domain, Judy George, have won the company plaudits as a civic leader and as an advocate of women entrepreneurship. Below are just a few of the recent press releases and other articles written about Domain.

DOMAIN HOME FASHIONS CONTINUES EXPANSION ROLLOUT IN COLUMBIA, MD

Positioned for growth, Domain paces expansion into premium markets

Norwood, MA – March 8, 2002 – Domain Home Fashions will open its 25th store in Columbia, Maryland on Saturday, March 9th. This marks the third store opening for the Company in the past 6 months and is part of an aggressive plan to expand the chain to over 40 stores by 2004. Domain’s premier location is next to Nordstrom at The Mall in Columbia in Howard County. The newly expanded mall, which serves the Washington-Baltimore corridor, is the centerpiece of the master-planned community of Columbia, the 6th most affluent community in the United States. Domain CEO, Judy George, commented, “Columbia is a great opportunity for us. Our research showed that this market was under-served in stores that focus on the home, so we are very excited to extend our home brand to this area. Consumers have always had a strong emotional attachment to the home, one which is growing even stronger, and Domain’s unique product mix and vignette format will help Columbia customers create the home of their dreams.” The doors to Domain will open Saturday morning and feature over 30 exclusive collections of high-quality European-inspired home furnishings, all artfully displayed and offered now, during its LOWEST PRICES OF THE YEAR SALE. Additionally, the company is offering free gifts for all customers during its grand opening celebration including the chance to win a free sofa and Domain gift certificates. Further opportunities to win free furnishings are available to everyone, when they enter the Dream Furniture Sweepstakes contest simply by registering at the company’s website www.domain-home.com. Company president, Jim McCullagh added, “This will be our fourth store in the Maryland/Virginia area, all being served by our enlarged state-of-the-art distribution center in Edison, New Jersey. Over the past few years, we have created a solid infrastructure and profitable business model at Domain to support our expansion. The Mall in Columbia is expanding at the same time as Domain, providing us with a complementary tenant mix and compelling customer demographics to create a top-producing destination.” The Company has signed two more leases for stores to open by summer 2002 and plans to complete renovations of 3 existing locations by year-end. Domain stores are currently located in upscale malls and sites from Boston, MA to Washington, DC. The Company’s expansion plan will continue to target current markets, before expanding into brand new markets. Domain Home Fashions, founded in 1985, is well loved for its affordable decorator looks, fully accessorized displays and classic European-style furnishings. Domain has won numerous industry and customer awards, including Outstanding National Furniture Store Chain. Company Founder and CEO, Judy George, has also won many awards, is a best-selling author and has appeared on national TV, radio shows and in magazines.

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