Domain News & Press
As a both a leader and trendsetter in the home fashions industry, Domain has always received substantial press coverage. In addition to Domain Home Fashions, the charitable and entrepreneurial activities of the founder of Domain, Judy George, have won the company plaudits as a civic leader and as an advocate of women entrepreneurship. Below are just a few of the recent press releases and other articles written about Domain.
| DOMAIN HOME FASHIONS JOINS LICENSING RANKS WITH VINTAGE FABRIC COLLECTIONS |
| Trend-Setting Retailer Takes Charge Of Design, Manufacturing In Response To Customers’ Call For Creative, Textured Home Environment |
| NORWOOD, Mass., April 6, 2000 First, Domain Home Fashions listened to its customers’ call for an innovative, fashion-forward environment featuring classic European styling updated for today’s American homes; then, the company developed alliances with manufacturers who bought into Domain’s new vision.
Domain’s most notable alliance is with P/Kaufmann, a New York-based fabric designer and manufacturer. The Domain-P/Kaufmann licensing agreement is among the first of its kind between a retailer and manufacturer in the home-furnishings industry. With the agreement, Domain assumes a leadership role among home-furnishings retailers in the burgeoning licensing movement, which has dominated the apparel industry in recent years. The result of Domain’s research, creativity and collaboration is The Domain Home Collection, which will be rolled out in the company’s 22 stores beginning in April. The three vintage patterns – Victorian Garden, Enchanted Garden and Primrose Garden comprise an ensemble of new classics steeped in tradition and inspired by consumers’ reverence for family heirlooms and the beauty of nature. Given the recent popularity of washed woven fabrics, particularly chenille, Domain saw an opportunity to develop document-inspired, printed fabrics with the same soft hand and comfortable flavor but with roots in earlier times. "In creating these new collections, Domain employed the same approach that has given our stores distinction over the years we reinterpreted the best of classic design in fascinating new ways, just as leaders in the apparel industry," said Domain Chairman and CEO Judy George. "We searched the past for inspiration, then interpreted what we found to be in harmony with today’s lifestyles; we pursued something fresh and new while never forgetting our roots; we conjured up memories that are special, enduring and distinctive, then translated them into fabrics and furnishings; we understood that only in these private places would we find the essence of our lives. The result is these wonderful new collections that we’re very excited about sharing with our customers." The new vintage fabrics are cotton prints designed and produced for Domain by P/Kaufmann. The centerpiece fabric in each collection was inspired by floral and toile images on antique fabrics selected by Domain. P/Kaufmann artists reinterpreted the floral images to appear aged and worn, as though they were old and loved. The fabrics incorporate a refined floral wreath design with historical landscape Primrose Garden; a new variation of an Old World landscape toile; Enchanted Garden; and a bold bouquet with beautiful trailing ribbon stripped away to its bare essence; Victorian Garden. "These fabrics are romantic, feminine, soft and easy to live with," said Julie Wilsker, P/Kaufmann director of design. "We want to live in a relaxed environment. And we want harmony between the inside and outside, bringing the outside in to soften the hard, square edges of architecture." All three fabrics will be featured in Domain vignettes of classic European styles with a layered, collaged and mixed fabric application and the popular Domain trademark of relaxed, comfortable slipcovers. "The Domain Home Collection celebrates the sanctuary of home a place for finding self, for freeing self, for being self, for healing self," George said. "And it celebrates the layers and textures of our lives. People buy memories from Domain, so we have tried to incorporate the artifacts that create memories and make our homes special in these new collections. We want to make sure the home is a place for healing as well as living." Domain, founded in 1985, operates 22 stores in upscale malls along the East Coast from Boston to Washington. |
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