Domain News & PressAs a both a leader and trendsetter in the home fashions industry, Domain has always received substantial press coverage. In addition to Domain Home Fashions, the charitable and entrepreneurial activities of the founder of Domain, Judy George, have won the company plaudits as a civic leader and as an advocate of women entrepreneurship. Below are just a few of the recent press releases and other articles written about Domain.
|DOMAIN INTRODUCES THE LEGENDARY AGA|
|May 21, 2003 – While a mainstay in Britain for 80 years, the Aga range is making its way into the United States, most notably at Domain, as ranges from the line are designed into vignettes intended to help consumers create their dream kitchens or great rooms. The Aga is best known for the way it functions – using radiant heat (heat from all sides), unique streamlined design, as well as its extensive color palette of 14 options including cream, claret, black, Wedgwood blue and aubergine, to name a few.
The two and four-oven Aga ranges are flagship products within the complete Aga line. Others include the Aga Companion, the special edition Aga Classic Cooker, as well as the new Aga Six-Four Series and Aga Cookmaster.|
The flagship Aga is a revolutionary range with extraordinary features. Unlike any other on the market, the Aga is aesthetically unique and appeals to the Domain consumer who seeks to create a warm, welcoming environment for family and friends.
No warm-up or waiting time, the Aga is always on and ready to cook. Its cast iron construction stores heat and radiates it through the ovens and hotplates. Therefore, the Aga cooks to perfection. Its streamlined design is so simple, it does not include any knobs, dials or buttons. Continuous heat carbonizes spills and splashes, so nothing ever builds up or sticks to the surfaces, which means virtually no cleaning. Most importantly, food actually tastes different when cooked using the Aga. Because of the gentle radiant heat and quality cast iron construction, the Aga ensures superior cooking performance. For example, a roast bathed in radiant heat emerges browned and crispy on the outside, and luscious and juicy on the inside with flavor that can’t be replicated with a conventional range. “The Aga is perfect for our customer,” says Domain’s founder and CEO Judy George. “Its European styling makes a bold statement in any kitchen. Even more, the Aga cooks food like nothing else available in the U.S. marketplace.”
Domain’s newest store location in Princeton, New Jersey, features six Aga ranges and colors from the line, including a British racing green two-oven Aga within its “Gardenesque” vignette, black Aga Six-Four Series in the “English Vintage” display, dark blue Aga Cookmaster in the “French Country”-style great room, claret four-oven Aga in the “Heirloom” kitchen and the pewter Aga Companion, as well as the cream-colored Aga Classic Cooker within the “1930s Vintage” demonstration kitchen.
Domain’s Princeton store is the second in a multiple-store expansion plan to feature the new great room concepts and Aga range. The first store opened in Fair Oaks, Virginia last fall, and the company plans to open three additional large-format stores this year in Huntington, New York, Montgomeryville, Pennsylvania and what will become the company’s flagship location – Natick, Massachusetts. The company also plans to introduce the Aga range into seven other existing store locations in the coming months.
Founded in 1985, Domain operates 27 retail stores from Boston to Washington, D.C. Domain became a subsidiary of British-based Aga Foodservice Group in March 2002. Well-loved for its decorator looks, fully accessorized displays and classic European-style furnishings, Domain has won numerous industry and customer awards. For more information about Domain please visit www.domain-home.com.
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