Domain News & Press

As a both a leader and trendsetter in the home fashions industry, Domain has always received substantial press coverage. In addition to Domain Home Fashions, the charitable and entrepreneurial activities of the founder of Domain, Judy George, have won the company plaudits as a civic leader and as an advocate of women entrepreneurship. Below are just a few of the recent press releases and other articles written about Domain.

DOMAIN HOME FASHIONS SIGNS LEASE FOR NEW HARTSDALE, NY STORE

New Expansion Plan Includes Improvements to Existing Stores

Norwood, MA - April 24, 2001 - Domain Home Fashions is forging ahead with their recently announced expansion plan. The plan includes renovating some of their existing 22 locations in addition to adding 20 stores in the Northeast. The latest transaction has procured an 8,000 square foot freestanding location in Hartsdale, New York, across the street from its current location where the lease will expire in August. This store will be the largest of all Domain stores, which are typically 4,500 to 7,000 square feet. Domain president, Jim McCullagh, who is spearheading the expansion project commented, "We are looking to expand into existing upscale markets where we have a proven model of success and can maximize our operating and distribution capabilities. Hartsdale, New York has been a good location for us, so we anticipate this move to be very advantageous. This is an opportunity to grow our business with increased selling space, to operate within the same locality and demographic area, and keep our loyal customer base. With renovations to the property, we are planning to attain a much larger presence in the marketplace and grab more market share from our specialty furniture competitors." The new location will be remodeled beginning in May to attain the Domain signature format and to ready the property for August occupancy. The new building offers vast improvements to the current store including an additional 2,500 square feet of space all on one level, an expanded storefront and window display, and increased parking facilities. Domain's management said the Company is well positioned for significant growth and profitability and that this expansion plan will strengthen its position for the long-term success of the Company. Domain Home Fashions clusters its stores in highly visible and high-traffic locations in upscale malls, lifestyle centers and freestanding units within major metropolitan markets. Founded in 1985, Domain is an upscale retailer of unique and high quality home furnishings. They currently operate 22 retail stores from Boston, MA to Washington, D.C. Well-loved for its affordable decorator looks, fully accessorized displays and classic European-style furnishings, Domain has won numerous industry and customer awards, including Outstanding National Furniture Store Chain. Domain's Founder and CEO, Judy George, has also won many awards, is a best-selling author, motivational speaker, and has appeared on national TV, radio shows and in magazines. High-resolution press photography is available at www.domain-home.com/press/press.htm.

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